Privacy Policy
Last Updated: 27 May 2026
At BushTracker Safaris, we respect your privacy and are committed to protecting the personal information you share with us when using our website, enquiring about safaris, requesting itineraries, making bookings, or communicating with our team.
This Privacy Policy explains what information we collect, how we use it, how we protect it, when we share it, and the rights you may have under applicable data protection laws, including Kenya’s Data Protection Act, 2019. The Office of the Data Protection Commissioner states that Kenya’s Data Protection Act applies to data controllers and processors and gives data subjects certain rights and safeguards.
1. Who We Are
BushTracker Safaris provides safari planning, guided travel experiences, safari bookings, travel coordination, and related tourism services in Kenya and East Africa.
For the purposes of this Privacy Policy, “BushTracker Safaris,” “we,” “our,” or “us” refers to the business operating the website bushtrackersafaris.com.
2. Information We Collect
We may collect personal information when you:
Visit our website
Submit a safari enquiry
Request a quotation or itinerary
Make a booking
Contact us by email, phone, WhatsApp, social media, or website form
Subscribe to updates or marketing communication
Share travel preferences or special requirements
Interact with our online ads or analytics tools
The information we may collect includes:
Full name
Email address
Phone number
Country of residence
Travel dates
Number of travellers
Safari destination interests
Accommodation preferences
Budget range
Dietary requirements
Special requests
Medical or mobility information, where voluntarily provided and necessary for travel planning
Passport or identity details, where required for confirmed travel arrangements
Payment confirmation details
Communication records
IP address, browser type, device information, pages visited, and website usage data
3. How We Use Your Information
We use your personal information to:
Respond to safari enquiries
Create custom safari itineraries
Prepare quotations
Confirm bookings
Coordinate accommodation, transport, guides, transfers, and activities
Communicate important travel information
Process payments or confirm payment details
Provide customer support before, during, and after travel
Improve our website and services
Send marketing updates where you have consented or where permitted by law
Maintain business records
Comply with legal, tax, regulatory, safety, or tourism obligations
Protect our website from fraud, spam, misuse, or security threats
4. Legal Basis for Processing Personal Data
Depending on the situation, we may process your personal information based on:
Your consent
The need to perform a contract or prepare a booking
Our legitimate business interests
Compliance with legal or regulatory obligations
Protection of vital interests, such as in a medical or travel emergency
Kenya’s Data Protection Act provides for the regulation of personal data processing, rights of data subjects, and obligations of data controllers and processors.
5. Travel and Booking Information
Safari planning may require us to share necessary information with trusted partners such as lodges, camps, hotels, transport providers, guides, activity providers, park authorities, airlines, payment processors, or emergency support providers.
We only share information that is reasonably necessary to arrange, confirm, manage, or support your safari experience.
6. Sensitive Information
You may choose to share sensitive information such as medical conditions, allergies, dietary restrictions, mobility limitations, or emergency needs. We only request or use this information where necessary to support your safety, comfort, and travel arrangements.
Please do not share sensitive information unless it is relevant to your travel experience.
7. Marketing Communication
We may send you travel updates, safari offers, destination inspiration, or company news if you have opted in, previously enquired with us, or where permitted by law.
You may unsubscribe or opt out of marketing communication at any time by contacting us or using the unsubscribe option where available.
8. Cookies and Website Analytics
Our website may use cookies, analytics tools, tracking technologies, and similar technologies to understand website performance, improve user experience, remember preferences, and support marketing activities.
For more information, please read our Cookie Policy.
9. Data Sharing
We may share your information with:
Accommodation providers
Safari guides and transport partners
Activity providers
Payment service providers
Professional advisers
Technology and website service providers
Email, CRM, analytics, or marketing platforms
Regulatory authorities where required by law
Emergency service providers where necessary
We do not sell your personal information.
10. International Data Transfers
Because safari clients, service providers, technology platforms, and booking partners may be located in different countries, your personal information may be processed or transferred outside Kenya.
Where this happens, we take reasonable steps to ensure that your information is protected in accordance with applicable data protection standards.
11. Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, misuse, loss, disclosure, alteration, or destruction.
However, no website, email system, messaging platform, or internet transmission is completely secure. You share information online at your own risk.
12. Data Retention
We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including booking management, customer support, legal compliance, accounting, dispute resolution, and business record keeping.
When information is no longer required, we will delete, anonymise, or securely store it in accordance with applicable requirements.
13. Your Data Protection Rights
Depending on applicable law, you may have the right to:
Request access to your personal data
Request correction of inaccurate information
Request deletion of your personal data
Object to certain processing activities
Withdraw consent where processing is based on consent
Request restriction of processing
Request data portability where applicable
Complain to a data protection authority
The Data Protection Act gives data subjects the right to object to processing and includes provisions around commercial use of personal data and data portability.
14. Children’s Privacy
Our services are intended for travellers, families, and adults planning travel. We do not knowingly collect personal information from children without appropriate parental or guardian consent.
Where children are included in safari bookings, the information must be provided by a parent, guardian, or authorised adult.
15. Third-Party Links
Our website may link to third-party websites, booking platforms, accommodation providers, maps, social media pages, payment gateways, or travel resources. We are not responsible for the privacy practices, security, or content of third-party websites.
16. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, website, technology, legal requirements, or business operations.
The latest version will always be published on this page with the updated date.
17. Contact Us
For questions about these Terms of Service, please contact:
BushTracker Safaris
Website: https://bushtrackersafaris.com
Email: george@bushtracjersafaris.com
Phone/WhatsApp: +254 714 867552
